This engaging roundtable discussion was led by Kseni Viatkina, CMO at Zillion, along with Tatyana Kaminskaya, Head of Softswiss Game Aggregator, and Rodion Gusarov, Affiliate Manager at Royal Partners.
The interview focuses on player engagement strategies and the tools operators can use to enhance interaction and loyalty. Key highlights from this insightful discussion include:
Player Engagement Spectrum
The panel explored the different stages of player engagement, emphasizing the importance of tailored approaches to maintain interest and build long-term player loyalty.
Innovative Technologies
The experts discussed the transformative role of AI and machine learning in creating personalized gaming experiences, enabling operators to enhance player satisfaction and game retention rates.
Future Outlook
The need for continuous innovation and adaptation was highlighted as critical for meeting the evolving expectations of players in the iGaming industry.
This interview offers valuable insights for operators looking to implement cutting-edge engagement tools and improve their customer loyalty programs. It also highlights how modern technology is reshaping the landscape of online gaming.
Access the article here: The Player Engagement Spectrum or find it in the latest issue of iNTERGAMINGi.