The iGaming industry is undergoing its biggest transformation in two decades. While desktops once ruled the online casino floor, mobile has now taken over as the default way people play.
According to LoopMe, 62% of consumers play games on their mobile devices, with 76% spending more than an hour daily. By mid-2024, 96% of the digital population worldwide accessed the internet via smartphones. For iGaming operators, that means mobile is no longer a “nice to have.” It’s the primary arena where engagement and revenue are generated.
5 Reasons Why Mobile iGaming Is Growing
1. Smartphone Access and 5G Connectivity
Affordable devices, more powerful processors, and global 5G rollouts make even live casino games seamless on the go. Players now expect the same high-quality gameplay on mobile as on desktop.
2. Mobile-First UX
Fingerprint login, in-game wallets, fast-loading lobbies and push notifications create an experience that is frictionless, secure and tailored for quick sessions.
3. New Market Regulations
Brazil’s recent legalization of iGaming, including lifting the Google Play ban on gambling apps in 2025, opens massive opportunities. Operators entering new regulated markets often launch with mobile-first apps from day one.
4. Frictionless Payments and Security
Apple Pay, Google Pay and local solutions like Brazil’s Biometric Pix make deposits and withdrawals nearly instant. With biometric authentication, payments are both safer and easier.
5. Shifts in User Behavior
Millennials and Gen Z live mobile-first lives. They expect short, impulsive sessions during commutes or live events, not long hours at a desktop. For them, iGaming has to fit seamlessly into the rhythm of daily life.
What This Means for Operators
- Mobile = revenue. Impulsive betting, micro-transactions and frequent check-ins drive higher engagement.
- Retention is habit-driven. Gamified challenges and streak rewards keep users coming back daily.
- Personalization is critical. Mobile apps track behavior to deliver custom offers at the right moment.
Zillion Games: Our Mobile-First Philosophy
At Zillion Games, we design every slot and solution with mobile-first in mind. From unique mechanics optimized for smaller screens. Оur goal is simple: to keep operators competitive where the players already are on their phones.
The casino floor of tomorrow doesn’t sit on a desktop. It fits in your pocket. And we’re building for it today.